El Papel de la Intención de Compra Durante el Período Pandémico

Autores/as

DOI:

https://doi.org/10.20435/pssa.v13i4.1420

Palabras clave:

compra en línea, intención, consumo, internet, pandemia

Resumen

Introducción: El período pandémico ha transformado los hábitos de consumo de los brasileños al aumentar las compras por Internet. Así pues, el objetivo era verificar cómo las actitudes hacia las compras en línea y el impulso de compra se relacionan con las compras realizadas durante el período de la pandemia. Método: Hubo 211 participantes de 18 a 59 años (M = 29.2; SD = 9.09). Se realizaron análisis de correlación y mediación. Resultados: Se demostró que las actitudes y el impulso de compra están mediados por la intención de comprar. Debate: se observó que las actitudes y el impulso no eran suficientes para que los participantes hicieran las compras en línea, lo que significa que las compras realizadas durante el período de la pandemia sólo fueron hechas por personas que ya tenían la intención de comprar en línea. Conclusión: Se pudo verificar el trasfondo de la intención de compra en línea desde una perspectiva de psicología social.

Biografía del autor/a

Amanda Nunes do Nascimento, Universidade Federal da Paraíba (UFPB)

Mestre em Psicologia Social pela Universidade Federal da Paraíba (UFPB). Bolsista CAPES.

Tamyres Tomaz Paiva, Universidade Federal da Paraíba (UFPB)

Doutora em Psicologia Social pela Universidade Federal da Paraíba (UFPB). Bolsista CAPES. Professora da graduação em Psicologia da Faculdade Nova Esperança (Facene).

Suiane Magalhães Tavares, Universidade Federal da Paraíba (UFPB)

Doutoranda em Psicologia Social pela Universidade Federal da Paraíba (UFPB). Bolsista CAPES.

Débora Cristina Nascimento de Lima, Universidade Federal da Paraíba (UFPB)

Doutoranda em Psicologia Social pela Universidade Federal da Paraíba (UFPB). Bolsista CAPES.

Carlos Eduardo Pimentel, Universidade Federal da Paraíba (UFPB)

Doutor em Psicologia Social, do Trabalho e das Organizações pela Universidade de Brasília (UnB).

Citas

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Publicado

2022-04-26

Cómo citar

Nascimento, A. N. do, Paiva, T. T., Tavares, S. M., Lima, D. C. N. de, & Pimentel, C. E. (2022). El Papel de la Intención de Compra Durante el Período Pandémico. Revista Psicologia E Saúde, 13(4), 215–226. https://doi.org/10.20435/pssa.v13i4.1420

Número

Sección

Dossiê: Covid-19