O Papel da Intenção de Compras Durante o Período da Pandemia
DOI:
https://doi.org/10.20435/pssa.v13i4.1420Palavras-chave:
compra on-line, intenção, consumo, internet, pandemiaResumo
Introdução: O período da pandemia transformou os hábitos de consumo dos brasileiros, fazendo aumentar as compras pela Internet. Assim, objetivou-se verificar como as atitudes diante das compras on-line e o impulso por comprar estão relacionados a compras efetivadas durante o período da pandemia. Método: Contou-se com 211 participantes com idades entre 18 a 59 anos (M = 29,2; DP = 9,09). Foram realizadas análises de correlação e mediação. Resultados: foi demonstrado que as atitudes e o impulso por compras são mediados pela intenção de comprar. Discussão: observou-se que as atitudes e o impulso não foram suficientes para que os participantes fizessem as compras on-line, o que significa dizer que as compras efetuadas durante o período da pandemia só foram efetivadas por pessoas que já tinham a intenção de comprar on-line. Conclusão: Foi possível verificar antecedentes da intenção de compra on-line a partir de uma perspectiva da psicologia social.
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